Research Sub-Committee
Based on the four pillars of the NGTI, the role of the research sub-committee is to provide reliable research and information to inform strategic decision making.
Activities that flow from this role include producing research reports, commissioning studies, developing the tourism value chain, monitoring the performance of the destination overall, and communicating these results to stakeholders.
Two priority goals for the sub-committee include:
NGTI provides evidence based, data-driven information to support tourism decision-making by stakeholders in the Western New York region
NGTI is a recognized facilitator and support structure that stimulates investment in the Western New York tourism sector through the identification of gaps or inefficiencies that need to be addressed
Skills Development Sub-Committee
Based on the four pillars of the NGTI, the role of the skills development sub-committee is to develop the skills and competencies of the workforce from ‘point of entry’ to senior executive level to manage and grow the industry. In this way, efforts should be made in collaboration with workforce development agencies in the region and state.
Two priority goals for the sub-committee include:
NGTI is an important designer, developer, and facilitator for the improvement and enhancement of tourism skills and competencies of the workforce in Western New York and beyond
NGTI reinforces and supports tourism employment as a viable career option for the workforce of Western New York
Technology Sub-Committee
Based on the four pillars of the NGTI, the role of the technology sub-committee is to utilize new and emerging technologies in support of destination development, marketing and visitor servicing.
Activities that flow from this role include (among others) facilitating the development of digital tourism platforms, application development, creating private sector partnerships, and the establishment of a public Wi-Fi network to further enhance the visitor experience.
Two priority goals for the sub-committee include:
NGTI advocates for and supports the investment in new tourism technology infrastructure throughout Western New York in order to enhance visitor experiences in the region
NGTI supports the adoption and deployment of new tourism technology by tourism businesses throughout Western New York in order to enhance visitor experiences in the region
Entrepreneurship (Business Incubator) Sub-Committee
Based on the four pillars of the NGTI, the role of the business incubator sub-committee is to establish an incubator that facilitates and encourages entrepreneurial creativity and the development of new businesses. An important element in establishing the business incubator is to work with regional economic and business development agencies and financial institutions to facilitate growth in the tourism sector.
Two priority goals for the sub-committee include:
NGTI establishes a broad based recognition that the tourism sector in Western New York is full of viable and growing business opportunities for businesses and entrepreneurs.
NGTI supports and facilitates the creation of a vibrant environment for small businesses and entrepreneurs in the Western New York tourism sector.
