The role of the Research Pillar

The role of the research pillar and its sub-committee are to work with industry and community to produce reliable and unbiased data to inform strategic decision making and improve industry competitiveness. 

Priority Goals

Unbiased & Evidence-Based Research

Provide evidence based, data-driven information to industry and community stakeholders to inform tourism and economic development decisions. 

Facilitate Transparent Discussion

Operate as a neutral convener and facilitator of stakeholder discussion to continually enhance and improve the tourism industry and community benefit. 

Research Initiatives

"World-Class Destination"

"World-Class Destination"