The role of the Research Pillar

The role of the research pillar and its sub-committee are to work with industry and community to produce reliable and unbiased data to inform strategic decision making and improve industry competitiveness. 

Priority Goals

Unbiased & Evidence-Based Research

Provide evidence based, data-driven information to industry and community stakeholders to inform tourism and economic development decisions. 

Facilitate Transparent Discussion

Operate as a neutral convener and facilitator of stakeholder discussion to continually enhance and improve the tourism industry and community benefit. 

Hotel Metrics (Smith Travel Research - S.T.R.)

Hotel Occupancy

Hotel Occupancy

Average Daily Rate

Average Daily Rate

Revenue Per Available Room (Rev. Par)

Revenue Per Available Room (Rev. Par)

Room Supply & Demand

Room Supply & Demand

Research Initiatives & Partnerships

Tourism Shorts

Tourism Shorts

Commentary and interviews on tourism & hospitality topics and trends. Presented by Dr. Kurt Stahura

(Tourism Shorts Series on YouTube)

Global Tourism Outlook (G.T.O.)

Global Tourism Outlook (G.T.O.)

A global conversation on tourism & hospitality trends and policies.

(GTO Series on YouTube )

"World-Class Destination"

"World-Class Destination"