The role of the Research Pillar
The role of the research pillar and its sub-committee are to work with industry and community to produce reliable and unbiased data to inform strategic decision making and improve industry competitiveness.
Priority Goals
Unbiased & Evidence-Based Research
Provide evidence based, data-driven information to industry and community stakeholders to inform tourism and economic development decisions.
Facilitate Transparent Discussion
Operate as a neutral convener and facilitator of stakeholder discussion to continually enhance and improve the tourism industry and community benefit.
Hotel Metrics (Smith Travel Research - S.T.R.)
Hotel Occupancy
Average Daily Rate
Revenue Per Available Room (Rev. Par)
Room Supply & Demand
Research Initiatives & Partnerships
Tourism Shorts
Commentary and interviews on tourism & hospitality topics and trends. Presented by Dr. Kurt Stahura
Global Tourism Outlook (G.T.O.)
A global conversation on tourism & hospitality trends and policies.
Tourism Tidbits
